"Once upon a time, there were people who were interested in something called "alchemy".
Many thought that they were trying to turn lead into gold, but that's not really what they were after.
Instead, they were trying to help people become the best version of themselves.
It's like taking something that's not very special, like lead, and turning it into something valuable and beautiful, like gold.
alchemy is not just about changing metals,
it's about changing ourselves for the better."
서울특별시 강동구 성내로6길 32, 장성글로벌빌딩 501호
501 ,32, Seongnae-ro 6-gil, Gangdong-gu, Seoul, Republic of Korea
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We aim to be the most personal luxury shopping experience in the world – whether you join us online, in store, via our app or at our pioneering retail and broadcasting destination, 5 Carlos Place. This five-storey Mayfair residence offers two
retail floors, two floors of private shopping suites and the attic space, our broadcasting hub where our rich cultural programme will be communicated digitally to our global customers.